I’m Jade, Founder and CMO of Mane Hook-Up, a beauty booking platform that helps women find and book appointments with textured hair stylists they can trust in London and New York. Our ambition is to diversify the afro and curly hair industry by making the best hair stylists more visible. With a decade of experience as a purpose-driven marketing specialist, I focus on building products and businesses from the ground up and creating solutions for underserved communities.
Having served start-ups, scale-ups, and Fortune 500 giants like Nike, I’m used to driving projects from concept to completion, leading multi-functional teams to produce record-breaking results (hello 51% organic traffic increase).
With features in the likes of British Vogue, Pop Sugar, Sheen, Schick, She Speaks, Founders, Black Beauty Magazine, UK Tech News, and more my focus is on digitizing the Black hair industry from the roots up.
Panels & Keynotes
Panels & Keynotes
Public Speaking & Interviews
Jade has spoken on panels at Microsoft, World Afro Day, Coding Black Females and more. She is also sought after for interviews by Popsugar, Vogue, Respectfully Podcast, Schick Magazine, Sheen Magazine and prioritises opportunities where she can support vulnerable or marginalised people.
As a passionate and insightful speaker, Jade takes pride in curating topics that are meaningful to her audience to drive maximum engagement, while inspiring others to take action.
What people are saying
JaRoy, Naiquan
Jade has been essential to the progress and development of Naiquan’s business strategy. With her help, we have expanded our services, reached a wider audience and increased revenue. Her strategic creativity is one of her many strengths alongside her ability to problem-solve. Anyone who has her on their team is extremely lucky.
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Ines, CharityJob
Having had the pleasure of collaborating with Jade, I saw first-hand her expertise in leading high-impact marketing strategies. Jade’s creative vision allows her to build projects that not only meet KPIs but consistently exceed them. She has a great eye for branding and always hits the mark! I must too remark on her dedication to nurturing talent within her team. She fostered an environment of collaboration, allowing team members to excel and deliver their best work. Her guidance has had a lasting impact on my own professional growth.
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Naomi, The Couples Consultancy
I worked with Jade to refresh my website which was starting to look tired. She came up with a simple and effective solution that clearly communicated my brand personality. She offered really useful advice about the best course of action when I was unsure of what to do and was super easy to work with. I will definitely be reaching out to her again. Thanks, Jade!
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Jade at TED Ideas
Coming soon...
Jade at TED Ideas
Coming soon...
Open For Bookings & Collaborations
✉️ hello@manehookup.com
check out what I'm working on
When I'm not speaking or mentoring, I'm helping people build wealth in the textured hair industry or writing about my journey as a start-up founder.
